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Riverstone Living launches ‘Help to Sell’ campaign to support homeowners over 65 to move forward with confidence

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26 November Press Release: Riverstone Living launches ‘Help to Sell’ campaign to support homeowners over 65 to move forward with confidence

Life doesn’t stand still – and neither should the opportunity to enjoy the next chapter. Following the UK’s Autumn Budget announcement, Riverstone Living, the UK’s leading luxury living operator for those 65 and over, is taking decisive steps to remove uncertainty and help people get on with their moving plans. Its new initiative gives homeowners the confidence to secure their Riverstone home without delay, hesitation, or reliance on unpredictable market conditions.

Today, the luxury living provider unveils its bold ‘Help to Sell’ initiative, a campaign designed to strip away the stress, waiting, and worry that often accompany selling a home. At a time when many may feel unsure about taking the next step, Riverstone is making it easier than ever for people to move forward on their own terms.

With ‘Help to Sell’, Riverstone may purchase a prospective resident’s current home, eliminating the need to depend on the open market or navigate complex property chains. This fresh, forward-thinking approach allows home movers to progress quickly, securely and with complete peace of mind, freeing them to focus on what really matters: embracing their future.

Penny Hughes CBE, Chair of Riverstone Living, comments:

“Following the Chancellor’s UK Budget announcement, life and plans continue. Our ‘Help to Sell’ programme is designed to make this transition seamless, providing support and peace of mind every step of the way. This reflects our ongoing commitment to helping clients navigate changing market conditions and secure their next chapter with ease.”

About Riverstone

For more information, contact: Ellie Salter, Geoff Robjent or Rachel Winbourne, on behalf of Riverstone, Tel: 07824 814 104, RiverstonePR@four.agency. Details on the Help to Sell Incentive Terms & Conditions please visit Riverstone Living Website at Help to Sell – Riverstone

Riverstone was founded in 2019 with one main goal: to provide exceptional London living for the over 65s. With the backing of Goldman Sachs, Riverstone launched its first residence in Kensington in June 2022, soon followed by Fulham, with prime spots in Hampstead (Bishops Avenue) and Chelsea to follow.

A fresh take on later living, Riverstone is revolutionizing retirement for people over 65, so that they continue to enjoy interesting and active lives right in the heart of London. Riverstone is for the less retiring, offering 1, 2 or 3 bedroom luxury apartments for sale in Kensington, Fulham and Bishops Avenue (opening in 2026) within a vibrant community. Riverstone residents benefit from a wide range of exceptional amenities and services including a Cinema and Spa, plus round the clock 24/7 Concierge. While the Restaurant & Bar is open to everyone in the wider neighbourhood.

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