What is ageism:
Ageism refers to discrimination or unfair treatment based on a person’s age. Sometimes it’s obvious, but more often, it’s subtle. At Riverstone, we take this seriously. Ageism isn’t just about etiquette or avoiding outdated language. It’s about recognising that prejudice based on age directly affects how well our residents live, feel, and age. It can be felt externally through things like media and healthcare systems, or from within, in the form of self-limiting beliefs.
How ageism affects us at every stage of life:
Although we often associate ageism with older adults, it can influence our lives long before later life. Research shows that younger adults, especially those aged 18 to 30, are frequently seen as inexperienced or lacking authority. These assumptions have been linked to slower career progression and exclusion from leadership roles (Francioli et al., 2023). For older adults, the stereotypes tend to shift to being described as frail or dependent. These ideas are not only inaccurate, but they are also harmful.
A global review of studies confirmed that ageism toward those over the age of 50 consistently predicted lower psychological wellbeing, increased loneliness or reduced access to services (Chang et al., 2020), and the World Health Organisation now recognises ageism as a serious threat to health and wellbeing (World Health Organisation, 2021).
Its negative impact on the health and independence in later life:
For older adults, the effects of ageism are not just social or emotional; they are also physical. Studies have found that individuals who experience age-based prejudice are more likely to have reduced physical function, recover more slowly from illness and even experience higher mortality rates (Chang et al., 2020).
To add to this, it can be equally damaging when ageism is internalised. When someone starts to believe they are “too old” to learn, contribute or grow, the effects can be significant. Long-term research shows that people with negative self-perceptions of ageing are more likely to experience functional decline and cognitive deterioration over time (Levy et al., 2009).
These findings are central to how we approach ageing at Riverstone. We focus on building capabilities, confidence and connection. Through coordinated activities, strength-building and creative expression, we help residents stay engaged in ways that protect both body and brain.
Creating a culture that supports ageing well:
Addressing ageism isn’t just about being cautious with what we say. It’s about changing the narrative so that we shift the way we view ageing altogether. That means giving people a space to try new things, designing homes that support independence and encouraging autonomy where appropriate, rather than treating residents as passive recipients of care.
At Riverstone, this approach runs through everything we do. From the training each and every colleague receives, to the programmes we develop alongside residents, our aim is always to enable people to live life independently for as long as possible. Ageing well is not just about addressing physical shortcomings. It’s also about purpose, identity and connection, and challenging ageism helps make this possible.
